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Clever use of marketing communication

The 80s and 90s were defined by mass communication for large target groups. Nowadays, alongside mobile applications, especially social networks and the resulting new communication strategies, which are getting more and more complex, are playing the decisive role. But they becoming more and more complex. Target groups are more or less successfully divided into “micro segments”. But eventually the purpose of an agency is, to influence the behavior of people in the interest of a client with the use of communication tools. The biggest task these days is to fully comprehend communication and use it accordingly. For these reasons, three graduated communication scientists form the core of our marketing team.

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